Australian travel innovation business Rezdy is changing the game for little travel and tourism services, making them more competitive globally and changing the way the travel industry sees the trip and activity sector.
The trips and tourist attraction sector has actually been mostly ignored by travel innovation gamers, who have actually focussed on flights, hotels, car leasings and home-rentals such as Airbnb. This is rapidly changing with Rezdy’s marketplace innovation linking travel suppliers that specialise travel tours and destinations with representatives from all around the world.
Rezdy CEO Simon Lenoir stated that the software application and its agile automated testing is a game-changer for the tourist businesses.
“Up until just recently travellers relied on travel guide or the fliers in hotel lobbies. If providers weren’t featured in these they depended on word of mouth or visitors discovering their site. If customers did find them, the documents was cumbersome and time consuming, typically dependent on phone or e-mail reservations,” stated Mr Lenoir.
“Unlike the ‘meat and potato’ of flight and hotel bookings, trips and tourist attraction were viewed as a trouble for travel business. After managed testing services, there was a lag in verification, increased possibilities of human error in the reservation and no scope for commission since the suppliers didn’t have the technology to manage the volume of reservations.”
The subscription-based platform is designed to assist little, often family-run operations that do not have resources to market themselves on a large scale.
Tourism operators who register for the Rezdy Market are quickly available to customers all over the world through tourism companies such as online travel agents (Expedia, TripAdvisor, GetYourGuide, RedBalloon), Traveler Visitor Centres and hotel concierges the world. The capability to be accessible to travellers worldwide through say, TripAdvisor’s Immediate Reservation Tool develops substantial chances for these ‘Mom & Pop’ companies.
How is Rezdy doing so far?
The software application has drawn in the interest of major global gamers with a variety of global collaborations consisting of Chinese outbound tour and activity expert Haiwan. This offers access to a market that was previously hard to take advantage of, in a year when Chinese visitors to Australia went beyond 1 million in 12-months for the very first time.
Lantern Ghost Tours has reported remarkable growth given that using the Rezdy Market technology with a 200% increase in bookings.
Jacqui Travaglia said, “The level of development we’ve experienced has had an extraordinary influence on our service, we’ve worked with more tourist guide and head workplace personnel and have actually been able to present brand-new products which also assists create repeat company. On a practical level it’s developed effectiveness that saves us a huge amount of time– formerly we would need to constantly upgrade the site and calendar and e-mail or send out messages to guests individually– nobody in the group misses that!”
The tourist market is valued at $47.5 billion in Australia. The Rezdy Marketplace deals with 1,500 travel companies worldwide, with more than 30,000 products throughout 80 nations, with these numbers growing rapidly, and has actually processed over $1.2 billion in reservations.
Rezdy raised 1.5 million from 2012 to 2014 in 3 rounds led by Sydney-based” incredibly angel’ Grand Prix Capital. Bailador Technology Investments led a 3 million series round in 2015.